See…
When you own a digital asset like a course… you can “rent out” the information in your head over and over and over…
And the money keeps coming in…
Even if you decide not to get out of bed one day or take a well-deserved holiday!
HOWEVER…
This is where most coaches get things back-to-front…
‘Cos they START their business off by offering low priced courses and digital products between $7 and $37.
And guess what?
Other than a handful of sales here and there? Nobody buys!
Ask me how I know. 🙂
I learned the HARD way that it’s an uphill battle to try and scale a low ticket product when you’re first getting started…
Because you don’t know what your clients really need!
And what I eventually figured out is…
As a coach it’s WAY more effective to start with 1-to-1 coaching and charge a premium price of $1,500 or more.
This way you can validate there is demand for your offer…
Provide an amazing service…
AND pump some vital, high-profit cashflow into the business!
Off the back of that…
While you DON’T need an existing course or program to get started…
When you have a few client testimonials and case studies?
It’s then much easier to WORK BACKWARDS and “bolt on” digital products once you’re already profitable.
This way you can automate your delivery and scale to 10k, 20k and 30k months.
Make sense?
‘Cos when my client Laura saw the method I teach inside Coaching Business Secrets… she was like: